Marketing Specialist – Saudi Arabi

We are looking for an enthusiastic Marketing Specialist to put with us a marketing plan and execute it for our upcoming restaurant concept.
You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.
A Marketing specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles, and tactics.
The goal is to deliver effective marketing programs that will help our reputation and growth.
Responsibilities
• Conduct market research to obtain data about consumer requirements, habits and trends.
• Brainstorm and develop ideas for creative marketing campaigns.
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development, optimization, advertising, events planning, etc.).
• Liaise with external vendors to execute promotional events and campaigns.
• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts.
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV, etc.).
• Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.
• Undertake individual tasks of a marketing plan as assigned.
Requirements
• Proven experience as a marketing specialist in restaurants, food, and beverages.
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods.
• Demonstrable experience in marketing data analytics and tools.
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Ad words, etc.).
• Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired.
• Well-organized and detail-oriented.
• Exceptional communication and writing skills.
• Commercial awareness partnered with a creative mind.
• BSc/BA in marketing, communications or equivalent.
• 4-5 years’ experience with fluent English in writing and speaking.
• Ability to work at different times and on weekends and official holidays.