Industry: Hospitality and Tourism
Job Description
Overview:
The Digital Marketing Specialist is a key member of the Brand & Marketing Communications team and will play a critical role in the success of our brand, marketing and communication efforts. The Digital Marketing Specialist coordinates, executes, tracks and optimizes a broad range of digital marketing projects to build brand awareness and drive lead generation. The role is responsible for promoting content and lead generation campaigns across our digital presence for one of the strongest growing business segments, instant issuance. The Digital Marketing Specialist coordinates a digital marketing calendar and plans updates for our corporate, international and partner web sites. The role is instrumental in driving and increasing traffic to the company’s websites, recommending and implementing changes to improve the visitor experience, while ensuring brand consistency and positive brand image.
Responsibilities:
Web Content Management
Key Actions/Activities:
• Create, edit and publish content on our website, international sites, and partner sites
• Produce and/or coordinate a variety of web project deliverables which may include web site enhancements, redesigns, new technology implementation, forms, videos, multimedia, etc.
• Create digital lead generation campaigns which may include landing pages and online advertising
• Work with current content management systems (Interwoven TeamSite and WordPress) to create, post, maintain, customize and enhance digital content
Web Strategy & Metrics
Key Actions/Activities:
• Collaborate and partner with digital marketing, public relations, marketing communications, vertical marketing and sales to digitally promote instant issuance content, product launches and lead generation activities to optimize brand presence and demand aligned with our sales objectives
• Manage a digital content calendar for instant issuance promotions, campaigns, launches, online advertising, etc.
• Track, analyze and report the performance and metrics of digital campaigns, promotions, advertising to marketing communications, sales and others
• Participate with digital marketing and marketing communications on integrating new tools such as Eloqua, Salesforce.com, new partner portals, etc.
Troubleshooting and Continuous Improvement
Key Actions/Activities:
• Troubleshoot and resolve web issues such as broken links, page layouts, cross-linking, and visual design.
• Coordinate with IT and others to resolve technical issues and set up new project requirements
• Optimize digital marketing activities utilizing web analytics
• Implement improvements and best practices to site content, increase online traffic, lead conversions
Skills:
CANDIDATE MUST ALREADY BE ABLE TO RELOCATE TO SAUDI ARABIA (MADINAH), and must have:
• Ability to work independently on cross functional teams
• Creativity, ability to think out of the box and drive change
• Ability to manage multiple projects and prioritize to meet completion deadlines and budget constraints
• Demonstrated excellence in verbal and written communication skills
• Strong skills in editing, proofing, writing and design concept
• Strong understanding and experience in SEM/SEO/PPC strategies
• Proven experience in content management systems, web best practices
• Demonstrate high level of experience with online troubleshooting, problem identification and resolution
• Competency with HTML, CSS
• Experience with Google Analytics or other web analytics platforms
• Working knowledge of web usability, architecture, search and user interfaces
• Competency with Adobe Creative Suite, HTML/HTML 5, CSS, Javascript, Dreamweaver, WordPress, PHP
Preferred Candidate:
• Career Level: Mid Career
• Years of Experience: Min: 3 in digital and online marketing
• Residence Location: Within GCC countries and ready to relocate to Madinah (Saudi Arabia)
• Gender: Unspecified
• Nationality: Unspecified
• Degree: Bachelor’s degree / higher diploma in digital marketing, web communications or equivalent formal education and experience
Job Details:
• Job Location: Saudi Arabia (Madinah)
• Company Industry: Education, Training, and Library; Consulting Services, Travel Industry
• Company Type: Employer (Private Sector)
• Job Role: Sales Employment
• Status: Full time Employment
• Type: Employee Monthly
• Salary Range: Unspecified
• Number of Vacancies: 1
Send your CVs to [javascript protected email address]